Inspired by Alain Ellouz’s alabaster chandelier, the centerpiece of Maison Villeroy’s lobby, Blooma reinvents the Easter egg as a suspended bouquet.
Eleven chocolate eggs rest on golden brass rods, hand-painted and filled with pralines inspired by the hotel’s signature floral fragrances. This inverted composition evokes a field of blossoming eggs – to bloom – symbolizing renewal.
A chocolate interpretation of the codes shared by Maison Villeroy and Jade Genin: exceptional craftsmanship, the nobility of materials and a taste for detail.
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For Easter, Maison Villeroy melts codes with Blooma: a creation by Jade Genin
For Maison Villeroy, Easter rhymes not only with chocolate... but also with design, fragrance and exceptional craftsmanship. For the 2025 edition, our Parisian house has teamed up with Jade Genin, a chocolatier based in the capital, to imagine Blooma, a chocolate creation as splendid as it is delicious.
Suspended hatching
A perfume to munch on
Pistachio from Bronte, Madagascar vanilla, Damascus roses, green cardamom… The pralines hidden in each egg reflect the subtle notes of Maison Villeroy’s home fragrance, a signature of the Voile d’Or group. A tasting experience in perfect harmony with the olfactory identity of the place.
A creation that stands the test of time
Blooma is not limited to the moment of tasting. Thanks to its exclusive mold, the structure becomes a field of expression, to be reinvented at home. Taste it, keep it, recreate it. A creative, playful and lasting experience, designed to remain Forever desirable. – all signed by chocolatier Jade Genin and jeweller Marine Billet.
Blooma awaits you at Maison Villeroy: a delicious and poetic creation
To enjoy on site, to admire… and to take home.